Convincing people that your product or service is actually
any good can be difficult, especially online
Before people invest in your product or opt-in to your list they
want to be sure that they aren’t wasting their time or money. This is why testimonials are so powerful -
they have far more credibility than anything you write yourself simply because
they are someone else’s opinion.
So how do you get testimonials? Start by getting into the
habit of asking anyone who buys from you to give you their opinion. If your
product or service is actually of good quality then the feedback you get should
be overwhelmingly positive. Try producing a short questionnaire and send it to
all your customers. Obviously not everyone will oblige, but those who do may give you valuable quotes that
you can use as testimonials in your business.
Another strategy is to give away copies of your product to
other marketers on the basis that they will give you their honest opinion – and
make sure it is honest as well! It is quite easy to get people to give you testimonialssince it is free advertising for the other person and boosts their own
credibility.
Where should you include testimonials? You should definitely
put them onto your sales pages and squeeze pages, but there are other places
too – in emails to your list or posts on your blog.
You can also go beyond the testimonial by producing case
studies. Has one of your customers had a success story because of your product?
If you can produce a good case study you’ll help people to understand more
about your offering, whilst also re-assuring them that it is the right thing
for them.
Case studies can make excellent press releases too, giving your
online PR a boost and getting you some valuable free advertising and coverage
in the media if your press release gets picked up by publications.
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